[About]
[About me]
Hey! Iโm Amanuel Addisu, a Senior Product and User Experience (UX) Designer. So far, I have been guiding innovative projects that ease digital experiences for millions of users for local and international clients.
Hey! Iโm Amanuel Addisu, a Senior Product and User Experience (UX) Designer. So far, I have been guiding innovative projects that ease digital experiences for millions of users for local and international clients.
My design journey started in my early high school days with graphics and logo design gigs, which has helped train my eyes for detail and the do's and don'ts of design. With a strong focus on design systems, design strategy, user research, and collaboration, I strive to create seamless, accessible experiences that not only meet business goals but also make everyday interactions more enjoyable and efficient.
My design journey started in my early high school days with graphics and logo design gigs, which has helped train my eyes for detail and the do's and don'ts of design. With a strong focus on design systems, design strategy, user research, and collaboration, I strive to create seamless, accessible experiences that not only meet business goals but also make everyday interactions more enjoyable and efficient.
Simplicity is the ultimate sophistication.
-Leonardo da Vinci


[What Can I Do]
Discover, Define, Design, Deliver
My design decisions are guided by research insights.
Design System & Identity
I always obsess for brand consistency and identity in my designs.
Leadership in Design
Guiding teams and projects with clarity and vision.
Leadership in Design
Guiding teams and projects with clarity and vision.
Leadership in Design
Guiding teams and projects with clarity and vision.
Human-Centered Approach
Designing experiences that prioritize user needs and behaviors.
Problem-Solving Expertise
Transforming challenges into simple, impactful solutions.
Problem-Solving Expertise
Transforming challenges into simple, impactful solutions.
Problem-Solving Expertise
Transforming challenges into simple, impactful solutions.
[Experience]
Freelance
Product Designer
Feb 2021 - Present
Addis Ababa, Ethiopia
Spearheaded the end-to-end design of multiple SaaS platforms that successfully scaled to 10,000+ active users and secured over $2M in seed funding.
Redesigned flagship product, reducing drop-off rates by 25%.
Built a robust design system, cutting development time by 30% and introduced brand consistency.
Freelance
Product Designer
Feb 2021 - Present
Addis Ababa, Ethiopia
Spearheaded the end-to-end design of multiple SaaS platforms that successfully scaled to 10,000+ active users and secured over $2M in seed funding.
Redesigned flagship product, reducing drop-off rates by 25%.
Built a robust design system, cutting development time by 30% and introduced brand consistency.
Freelance
Product Designer
Feb 2021 - Present
Addis Ababa, Ethiopia
Spearheaded the end-to-end design of multiple SaaS platforms that successfully scaled to 10,000+ active users and secured over $2M in seed funding.
Redesigned flagship product, reducing drop-off rates by 25%.
Built a robust design system, cutting development time by 30% and introduced brand consistency.
Kuuka
Lead Product Designer
Aug 2025 - Present
London, United Kingdom
Kuuka
Lead Product Designer
Aug 2025 - Present
London, United Kingdom
Kuuka
Lead Product Designer
Aug 2025 - Present
London, United Kingdom
Zummit Infolabs
UI/UX Designer
Aug 2024 - Jan 2025
Bangalore, India
Zummit Infolabs
UI/UX Designer
Aug 2024 - Jan 2025
Bangalore, India
Zummit Infolabs
UI/UX Designer
Aug 2024 - Jan 2025
Bangalore, India
Market Masters
Product Designer
Feb 2022- Aug 2024
California, United States
Market Masters
Product Designer
Feb 2022- Aug 2024
California, United States
Market Masters
Product Designer
Feb 2022- Aug 2024
California, United States
[Fun Facts]

Favorite Book
Atomic Design
Brad Frost

Favorite Book
Atomic Design
Brad Frost

Favorite Book
Atomic Design
Brad Frost

Favorite Book
Don't Make Me Think
Steve Krug

Favorite Book
Don't Make Me Think
Steve Krug

Favorite Book
Don't Make Me Think
Steve Krug

Favorite Book
Non-Designer's Design Book
Robin Williams

Favorite Book
Non-Designer's Design Book
Robin Williams

Favorite Book
Non-Designer's Design Book
Robin Williams

Favorite Podcast
UI Breakfast
Jane Portman

Favorite Podcast
UI Breakfast
Jane Portman

Active Hobby
Traveling/Photography/Jazz
Traveling Around the world.

Active Hobby
Traveling/Photography/Jazz
Traveling Around the world.

Active Hobby
Traveling/Photography/Jazz
Traveling Around the world.