[About]

[About me]

Hey! Iโ€™m Amanuel Addisu, a Senior Product and User Experience (UX) Designer. So far, I have been guiding innovative projects that ease digital experiences for millions of users for local and international clients.
Hey! Iโ€™m Amanuel Addisu, a Senior Product and User Experience (UX) Designer. So far, I have been guiding innovative projects that ease digital experiences for millions of users for local and international clients.
My design journey started in my early high school days with graphics and logo design gigs, which has helped train my eyes for detail and the do's and don'ts of design. With a strong focus on design systems, design strategy, user research, and collaboration, I strive to create seamless, accessible experiences that not only meet business goals but also make everyday interactions more enjoyable and efficient.
My design journey started in my early high school days with graphics and logo design gigs, which has helped train my eyes for detail and the do's and don'ts of design. With a strong focus on design systems, design strategy, user research, and collaboration, I strive to create seamless, accessible experiences that not only meet business goals but also make everyday interactions more enjoyable and efficient.

Simplicity is the ultimate sophistication.

-Leonardo da Vinci

[What Can I Do]

Discover, Define, Design, Deliver

My design decisions are guided by research insights.

Design System & Identity

I always obsess for brand consistency and identity in my designs.

Leadership in Design

Guiding teams and projects with clarity and vision.

Leadership in Design

Guiding teams and projects with clarity and vision.

Leadership in Design

Guiding teams and projects with clarity and vision.

Human-Centered Approach

Designing experiences that prioritize user needs and behaviors.

Problem-Solving Expertise

Transforming challenges into simple, impactful solutions.

Problem-Solving Expertise

Transforming challenges into simple, impactful solutions.

Problem-Solving Expertise

Transforming challenges into simple, impactful solutions.

[Experience]

Freelance

Product Designer

Feb 2021 - Present

Addis Ababa, Ethiopia

Spearheaded the end-to-end design of multiple SaaS platforms that successfully scaled to 10,000+ active users and secured over $2M in seed funding.

Redesigned flagship product, reducing drop-off rates by 25%.

Built a robust design system, cutting development time by 30% and introduced brand consistency.

Freelance

Product Designer

Feb 2021 - Present

Addis Ababa, Ethiopia

Spearheaded the end-to-end design of multiple SaaS platforms that successfully scaled to 10,000+ active users and secured over $2M in seed funding.

Redesigned flagship product, reducing drop-off rates by 25%.

Built a robust design system, cutting development time by 30% and introduced brand consistency.

Freelance

Product Designer

Feb 2021 - Present

Addis Ababa, Ethiopia

Spearheaded the end-to-end design of multiple SaaS platforms that successfully scaled to 10,000+ active users and secured over $2M in seed funding.

Redesigned flagship product, reducing drop-off rates by 25%.

Built a robust design system, cutting development time by 30% and introduced brand consistency.

Kuuka

Lead Product Designer

Aug 2025 - Present

London, United Kingdom

Kuuka

Lead Product Designer

Aug 2025 - Present

London, United Kingdom

Kuuka

Lead Product Designer

Aug 2025 - Present

London, United Kingdom

Zummit Infolabs

UI/UX Designer

Aug 2024 - Jan 2025

Bangalore, India

Zummit Infolabs

UI/UX Designer

Aug 2024 - Jan 2025

Bangalore, India

Zummit Infolabs

UI/UX Designer

Aug 2024 - Jan 2025

Bangalore, India

Market Masters

Product Designer

Feb 2022- Aug 2024

California, United States

Market Masters

Product Designer

Feb 2022- Aug 2024

California, United States

Market Masters

Product Designer

Feb 2022- Aug 2024

California, United States

[Fun Facts]

Favorite Book

Atomic Design

Brad Frost

Favorite Book

Atomic Design

Brad Frost

Favorite Book

Atomic Design

Brad Frost

Favorite Book

Don't Make Me Think

Steve Krug

Favorite Book

Don't Make Me Think

Steve Krug

Favorite Book

Don't Make Me Think

Steve Krug

Favorite Book

Non-Designer's Design Book

Robin Williams

Favorite Book

Non-Designer's Design Book

Robin Williams

Favorite Book

Non-Designer's Design Book

Robin Williams

Favorite Podcast

UI Breakfast

Jane Portman

Favorite Podcast

UI Breakfast

Jane Portman

Active Hobby

Traveling/Photography/Jazz

Traveling Around the world.

Active Hobby

Traveling/Photography/Jazz

Traveling Around the world.

Active Hobby

Traveling/Photography/Jazz

Traveling Around the world.

Select this text to see the highlight effect

Create a free website with Framer, the website builder loved by startups, designers and agencies.